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EA has announced that former San Francisco 49ers QB Colin Kaepernick is back in the game as a free agent. That is huge considering that Kap has been removed from the game for almost 4 years now, but of course we all know profit is the motive here.
EA isn’t fooling anyone. The tide has turned in America and at this point if you are going to make money in the entertainment market you are going to have to appeal to the culture that fuels the entertainment sector.
Twitter Reacts to EA Announcing They Have Added Colin Kaepernick to Madden 21 After Blackballing Him From The Game for Years and Even The Soundtrack (Tweets-Vids) https://t.co/etIYwvtdYT pic.twitter.com/momz1mXkKt
— Robert Littal BSO (@BSO) September 8, 2020
Colin Kaepernick is back in Madden for the first time since 2016
At 81 OVR, Kap returns as Madden 21's top-rated free agent QB, per @aardodson
(via @EAMaddenNFL) pic.twitter.com/EIIafrJo6s
— Bleacher Report (@BleacherReport) September 8, 2020
H/T BSO for the post.