Lonzo Ball & Brothers Sign With Jay-Z’s Roc Nation

It’s on and popping now. Lonzo, Lamelo, and LiAngelo have all signed with the Roc! (It’s the Roc!) That’s right, the Ball brothers are now Roc Boys.

LaMelo, Lonzo and LiAngelo Ball are planning to sign representation agreements with Jay-Z’s Sports Management company Roc Nation Sports, according to Jermaine Jackson, LaMelo Ball’s manager.

“This was a family decision,” Jackson told ESPN. “This is now an extended family. They put together a beautiful game plan with Jay-Z. The basketball game is about to change. They are going to create something totally new.”

“We talked to several agents, but the family had good vibes with Roc Nation,” Jackson told ESPN. “I’ve known Jay-Z since I played for the Knicks, but this is what the kids wanted to do. Jay-Z is a master at what he does. He’s global. It’s power beyond power.

“This is something that they are building from the ground up together. They are brothers and they love each other and that’s how they roll. It’s all love. They don’t separate from each other.”

Roc Nation will be tasked with negotiating marketing opportunities, including LaMelo Ball’s sneaker contract. Jay-Z was named creative director of Puma Basketball in June of 2018, but according to Jackson the Balls are speaking to several sneaker companies vying for his endorsement.

“He’s still wide open,” Jackson said. “He hasn’t signed with anyone. Everyone is kicking in the door. Melo is open to whatever. With this pandemic going on, we don’t know what things are going to look like.”