Nike’s Kaepernick Move Called the Most Gangster Marketing Move | @profgalloway

Scott Galloway aka Prof G put out a brilliant video that sums up the business behind the Kaepernick-Nike ad campaign.

Basically it can be summed up like this: Nike did the math.

This move is effectively a arbitrage of older, conservative customers for younger, “urban” customers. Younger customers will not only will live longer & buy more product but this campaign will also resonate a deep emotional connection.

All I know is I’ve been wearing Nike head to toe all week. Should I break out the Kap jersey tomorrow? Decisions, decisions…

Anyways, video below: