Colin Kaepernick is the New Face of NIKE

Wow, just wow. No other words can really explain my thoughts as I got the text message from one of my buddies.

NIKE announced today that the new face of their brand is non other than former NFL QB Colin Kaepernick.

It seems like every time we hear Kap’s name it is due to some sort of “controversy.” Words are that the NFL may or may have not blacklisted him for doing a season long protest of police brutality during the National Anthem.

Two years later the biggest American sportswear brand makes him the face of their brand. There is something to be said for being on the right side of history.

Kap risked it all and while this is a “W” in the short term, there is still a long road ahead of him. Now that he is with NIKE, the resources are there to really make changes in how we all engage with the athletes and sports we all love.

Just do it?

I think they just did it.